Portfolio: Argos Elfrunner

The Elfrunner game was conceived when one of our UK development partners (Systemcore) approached us on behalf of one of their clients. Argos needed an idea to attract people to their online Christmas recruitment campaign. And the deadline was very tight! Fortunately, we had a tried & tested game ‘engine’ developed for just this kind of situation.

Elfrunner is a highly addictive platform game developed in Flash. It uses complex Actionscript and has a back-end database for high-scores and to store email addresses. It’s very portable and a lot of fun, making it something people wanted to pass on to their friends and colleagues – the perfect viral marketing tool.

Using a game engine we’d already developed save a lot of time. Once we’d received the graphics from Argos, we were able to develop, play-test and release Elfrunner in just one month.

Not only that but we’re proud to say Elfrunner was short-listed for the Recruitment Industry Marketing Awards in 2006.