Online Advertising

The numbers speak for themselves, online advertising is big business

Over the last 15 years online advertising spend in the UK has gone from nothing to over £2 billion in 2006 – a jump of 41.6% on 2005, according to the Internet Advertising Bureau. In fact, whilst the rest of the advertising sector struggles in a depression, online advertising is the only area of real growth and now accounts for 11.4% of the overall market.

As with the offline market, there’s advertising and advertising. There are also massive variations in cost. At Gest8 we have direct experience in most areas of online advertising. We've worked with some of the big names like DoubleClick and Eyeblaster and we're very good at creating rich-media (Flash) banner ad campaigns. But we’ve also become particularly adept with lower cost alternatives like Google Adwords.