Portfolio: The Lovers' Guide

The Lovers' Guide is the world's number 1 for sex and relationships advice. When they came to us they didn't want to change their website. They just needed a more user-friendly administration environment. They also wanted far more direct control over their content.

For various reasons (customer peace of mind, live production, scheduling, etc) this was a development that had to happen in stages. Their premium area, for downloading video clips, was failing to make sales. So that's where we started. We set up a server in London's Docklands and re-developed the premium area there. Once re-launched, sales of downloadable content increased three-fold.

With the new premium area working successfully we concentrated on their shop. The existing shop had problems in most browsers. And because the content was maintained by a third-party, they couldn't update their products without charges. We re-developed the shop completely integrating with SECPay for payment handling and providing an online interface for managing content. Once launched sales on the new shop boomed.

We then moved onto the main Lovers' Guide site. This needed to handle large numbers of articles published across (at least) three distinct groups (Straight, Lesbian and Gay) each group having their own graphical look and feel. Because it was so central to their business, the early stages of this phase involved extensive discussions with the owners of the site to establish exactly what they required before building. Once the site was re-launched in a CMS environment, they were very impressed by the ease with which their team could manage both articles and workflow.