Viral Marketing

What is it that makes some ideas spread like wildfire?

Viral marketing is advertising that spreads like a virus – from person-to-person. A good viral marketing campaign combines a little psychology with a clear understanding of the target market.

The branded message can be an email, a game, a movie clip, a screen saver or even a news article. It needs to be compelling, providing the recipient with a strong reason for passing it on to a friend or friends.

In this way, a viral campaign can spread exponentially and across a broad spectrum of potential customers. Handled correctly, viral marketing can be phenomenally successful in a very short space of time.